Sports Car Shop expanding into British car sales.

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For most of his career, Bob Macherione was content to repair

Jaguar, Land Rover and other British cars. Now he wants to sell them,

too.Jaguar-logo2]

Macherione and his wife, Brenda, plan to move their British auto

repair business, the Sports Car Shop, from a small leased garage off

West Seventh Avenue in downtown Eugene to a larger, more visible spot on

West Sixth Avenue and Lincoln Street. There, they plan to have their

repair shop and a used car dealership mainly for Jaguar and Land Rover

automobiles.[/embed]

“What we really want to do is become a regional destination

for British car owners and enthusiasts,” Bob Macherione said.

Eugene has been without a British new-car dealer since 1982,

Macherione said, when Hannum Motors closed and when Macherione started

the Sports Car Shop in downtown.

There’s only one British new-car dealer in the state, a Jaguar

dealer in Portland, Macherione said.

He won’t be selling new vehicles, but Macherione thinks there

is money to be made in selling low-mileage Jaguars and Land Rovers.

He plans to acquire many of his cars from auctions of formerly

leased vehicles, generally up to six years old. He also will get cars

from brokers in Los Angeles and Florida, and will sell cars on

consignment.

The new Sports Car Shop will be in the building that once housed

Eugene Radiator Service, which moved earlier this year in a merger with

Mac’s Radiator Repair. The Macheriones bought the

9,000-foot-structure from Eugene Radiator owners Jim and Jancy Potterf

in August for $650,000, according to Lane County records.

The Macheriones want their new business to be inviting to car

buffs. The sales area will have car art, memorabilia, accessories and

parts for sale. Besides Jaguar and Land Rover, the dealership will sell

used MG, Triumph and Austin Healey automobiles, including some vintage

models.pr340range-rover-12

“I would like to bring back what car dealerships use to

be,” Macherione said. “You would go in and and look at

interesting things, and there wouldn’t be pressure on you to buy a

car.”

It will cost the Macheriones about $250,000 to renovate the

building. The repair side of the business should be operating by the end

of the month, with the sales area ready early next year.

Macherione, 48, has been interested in British cars since 1963,

when his father bought an MG. “With British cars, you form more of

an attachment than you do with the Japanese and some of the other brands

of cars,” he said.

Retail Notebook runs Thursdays. Edward Russo can be reached at

338-2359 or [email protected]

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