For most of his career, Bob Macherione was content to repair
Jaguar, Land Rover and other British cars. Now he wants to sell them,
Macherione and his wife, Brenda, plan to move their British auto
repair business, the Sports Car Shop, from a small leased garage off
West Seventh Avenue in downtown Eugene to a larger, more visible spot on
West Sixth Avenue and Lincoln Street. There, they plan to have their
repair shop and a used car dealership mainly for Jaguar and Land Rover
“What we really want to do is become a regional destination
for British car owners and enthusiasts,” Bob Macherione said.
Eugene has been without a British new-car dealer since 1982,
Macherione said, when Hannum Motors closed and when Macherione started
the Sports Car Shop in downtown.
There’s only one British new-car dealer in the state, a Jaguar
dealer in Portland, Macherione said.
He won’t be selling new vehicles, but Macherione thinks there
is money to be made in selling low-mileage Jaguars and Land Rovers.
He plans to acquire many of his cars from auctions of formerly
leased vehicles, generally up to six years old. He also will get cars
from brokers in Los Angeles and Florida, and will sell cars on
The new Sports Car Shop will be in the building that once housed
Eugene Radiator Service, which moved earlier this year in a merger with
Mac’s Radiator Repair. The Macheriones bought the
9,000-foot-structure from Eugene Radiator owners Jim and Jancy Potterf
in August for $650,000, according to Lane County records.
The Macheriones want their new business to be inviting to car
buffs. The sales area will have car art, memorabilia, accessories and
parts for sale. Besides Jaguar and Land Rover, the dealership will sell
used MG, Triumph and Austin Healey automobiles, including some vintage
“I would like to bring back what car dealerships use to
be,” Macherione said. “You would go in and and look at
interesting things, and there wouldn’t be pressure on you to buy a
It will cost the Macheriones about $250,000 to renovate the
building. The repair side of the business should be operating by the end
of the month, with the sales area ready early next year.
Macherione, 48, has been interested in British cars since 1963,
when his father bought an MG. “With British cars, you form more of
an attachment than you do with the Japanese and some of the other brands
of cars,” he said.
Retail Notebook runs Thursdays. Edward Russo can be reached at
338-2359 or [email protected]