Aspiro Music: German music industry likes WiMP – Aspiro will launch early second quarter | Business Wire


STOCKHOLM, Sweden–(BUSINESS WIRE)–Regulatory News:

Music Service WiMP has been available in a closed beta version in

Germany since December 2011, where mainly representatives of the music

industry have been invited to test the service. In a survey in which

over half of the test users participated, 9 out of 10 answered that they

are satisfied with the service and that they will continue using it

daily or several times a week. Aspiro is preparing for commercial launch

early in the second quarter.

WiMP focuses on editorial content and to customize the service to each

market. In Germany, the local organization is in place, emphasizing the

editorial content and music industry relations. Selected representatives

of the German music industry have for some months been evaluating WiMP

and providing their feedback on the service. And the Germans seem to

like what they see. In the user survey, 90 percent responded that they

are happy or very happy to use the service and 88 percent said that they

will continue to use the service daily or several times a week.

“We are obviously excited about all the positive feedback we received

from the German music industry and we look forward to continuing the

good cooperation towards our launch,” said Aspiro CEO Gunnar Sellæg.

“WiMP will be the best service for German music lovers, just as it is

the best service for the Swedish music fans in Sweden, or Norwegian

music fans in Norway. WiMP makes it easier to find your favorite music

and making new discoveries in all genres,” says Sellæg.

During the German beta period, thousands of new songs have been added to

the service and the German music editors have worked to update the

content, including special pages for R&B/Soul and Schlager music. As in

other countries, the German WiMP-editors provide daily music tips,

editorial playlists, recommended tracks and albums, news, charts and

much more inspiration to their users.

In 2012, Aspiro will launch new music services in Germany, Holland, at

least two additional countries in Europe and at least one country

outside Europe. The German launch is expected early in the second


This is information that Aspiro AB (publ) is required to disclose under

the Securities Exchange and Clearing Operations Act and or the Act on

trading in financial instruments. It was released for publication on 26

March at 08:30 a.m.

About Aspiro

Aspiro has unique positioning as the world’s only provider of complete

TV and music streaming services for partners that want to put their own

branding on the service. Aspiro also provides the music streaming

service WiMP directly to consumers on selected markets. Aspiro has over

ten years’ experience in mobile technology and retail in northern

Europe, and delivers services to partners worldwide like Deutsche

Telekom, Telenor, 3, TeliaSonera, the BBC, Entel and Canal Digital.

Aspiro is listed on Nasdaq OMX Nordic Exchange Stockholm.

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