STOCKHOLM, Sweden–(BUSINESS WIRE)–Regulatory News:
Music Service WiMP has been available in a closed beta version in
Germany since December 2011, where mainly representatives of the music
industry have been invited to test the service. In a survey in which
over half of the test users participated, 9 out of 10 answered that they
are satisfied with the service and that they will continue using it
daily or several times a week. Aspiro is preparing for commercial launch
early in the second quarter.
WiMP focuses on editorial content and to customize the service to each
market. In Germany, the local organization is in place, emphasizing the
editorial content and music industry relations. Selected representatives
of the German music industry have for some months been evaluating WiMP
and providing their feedback on the service. And the Germans seem to
like what they see. In the user survey, 90 percent responded that they
are happy or very happy to use the service and 88 percent said that they
will continue to use the service daily or several times a week.
“We are obviously excited about all the positive feedback we received
from the German music industry and we look forward to continuing the
good cooperation towards our launch,” said Aspiro CEO Gunnar Sellæg.
“WiMP will be the best service for German music lovers, just as it is
the best service for the Swedish music fans in Sweden, or Norwegian
music fans in Norway. WiMP makes it easier to find your favorite music
and making new discoveries in all genres,” says Sellæg.
During the German beta period, thousands of new songs have been added to
the service and the German music editors have worked to update the
content, including special pages for R&B/Soul and Schlager music. As in
other countries, the German WiMP-editors provide daily music tips,
editorial playlists, recommended tracks and albums, news, charts and
much more inspiration to their users.
In 2012, Aspiro will launch new music services in Germany, Holland, at
least two additional countries in Europe and at least one country
outside Europe. The German launch is expected early in the second
This is information that Aspiro AB (publ) is required to disclose under
the Securities Exchange and Clearing Operations Act and or the Act on
trading in financial instruments. It was released for publication on 26
March at 08:30 a.m.
Aspiro has unique positioning as the world’s only provider of complete
TV and music streaming services for partners that want to put their own
branding on the service. Aspiro also provides the music streaming
service WiMP directly to consumers on selected markets. Aspiro has over
ten years’ experience in mobile technology and retail in northern
Europe, and delivers services to partners worldwide like Deutsche
Telekom, Telenor, 3, TeliaSonera, the BBC, Entel and Canal Digital.
Aspiro is listed on Nasdaq OMX Nordic Exchange Stockholm.
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