Apple Just Broke Its Silence On Bendgate

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“With normal use a bend in iPhone is extremely rare,” Apple said in a statement to The Huffington Post. The company said that it performs “rigorous tests throughout the entire development cycle,” that include “3-point bending, pressure point cycling, sit, torsion, and user studies.”

“iPhone 6 and iPhone 6 Plus meet or exceed all of our high quality standards to endure everyday, real life use,” the statement said.

It’s rare for the tight-lipped company to comment so quickly on an Internet bash-fest, Business Insider points out. “In the past, Apple would’ve ignored this,” writes BI’s Jay Yarow.

The statement sent to HuffPost is atypically lengthy, perhaps indicating that the company’s been feeling under pressure this week. It hasn’t been a great one for Apple — its stock was down 3 percent on Thursday, one day after Apple pulled an update to its new mobile operating system that reportedly left some iPhone customers having problems making calls or using the phone’s fingerprint sensor.

Meanwhile, “bendgate” continued to ripple through the Twitterverse. News of bending iPhone garnered loads of attention this week, thanks in part to a YouTube video showing a man using his bare hands to bend an iPhone 6 Plus. That video went viral, garnering over 20 million views in under 48 hours. Another person posted on a MacRumors forum that after a day of sitting and dancing, the iPhone actually bent in his or her pocket.

The 5.5-inch iPhone 6 Plus, which starts at $299 with a two-year contract, and $749 without, is Apple’s first foray into the “phablet” market, called such because the device is so large it’s part phone, part tablet.

Apple said it sold more than 10 million of its new iPhones in the first three days they were on sale, setting a record for the company.

Full statement from Apple:

Our iPhones are designed, engineered and manufactured to be both beautiful and sturdy. iPhone 6 and iPhone 6 Plus feature a precision engineered unibody enclosure constructed from machining a custom grade of 6000 series anodized aluminum, which is tempered for extra strength. They also feature stainless steel and titanium inserts to reinforce high stress locations and use the strongest glass in the smartphone industry. We chose these high-quality materials and construction very carefully for their strength and durability. We also perform rigorous tests throughout the entire development cycle including 3-point bending, pressure point cycling, sit, torsion, and user studies. iPhone 6 and iPhone 6 Plus meet or exceed all of our high quality standards to endure everyday, real life use.

With normal use a bend in iPhone is extremely rare and through our first six days of sale, a total of nine customers have contacted Apple with a bent iPhone 6 Plus. As with any Apple product, if you have questions please contact Apple.

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